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Written by Laurie Tavan
Documenting the creation process, the final corset, and the corset on your client are all opportunities to obtain images for your portfolio.
Laurie shares some tips on editing the beautiful new photography we've created, along with ideas on the best placement of those images.
Written by Marianne Faulkner
Now that there are many corsetmakers in business, creating a strong visual identity is increasingly important for your brand.
Written by Jenni Hampshire
Your brand is your mark, something that makes your work recognisably yours. At its best, your work should subtly convey your mark with concision and clarity.
Communicating your brand: more on getting your message across, for corsetmakers who want to earn their own money from their work.
Written by Alison Campbell
Alison gives us some tips and pointers on how to create an effective and long-lasting logo when starting, marketing and promoting a corsetry business.
Alison explores the stationery, business cards and print advertising that you need to run a successful business, and how to prepare artwork for these.
Alison helps steer us through the complicated area of photoshoot types and photography usage rights, as well as some associated legal issues such as permissions.
Marianne walks us through the steps of setting up a thorough and professional-looking portfolio, a must-have for any creative professional.
Written by Charlotte Raine
British corsetmaker Charlotte Raine shares her experiences of obtaining photography for her business - obstacles overcome, and lessons learned.
Promotion is vital to an apparel business. Here's how to get your corsets into the fashion world and show off your skills effectively on the catwalk or runway.
Is it worth spending money on a professional photo shoot? What are the possibilities and pitfalls? Jenni tells us how to do it and what to look out for.
Alison de-mystifies the world of social media, and how you can best use these tools to help grow your business, customer base and the corsetry community.
Marianne discusses strategies for using social media and local events to stay informed about and connected to not only your customer base, but also your peers.