Towards a Distinctive House Style: 2
- Written by Jenni Hampshire
Jenni continues on silhouette and fitting a house style on different body shapes, plus its relationship to your corsetry business and brand identity as a whole.
3 commentsTowards a Distinctive House Style: 1
- Written by Jenni Hampshire
Jenni begins her discussion of silhouette, including personal preference and inspiration.
Assembling a Portfolio
- Written by Marianne Faulkner
Marianne walks us through the steps of setting up a thorough and professional-looking portfolio, a must-have for any creative professional.
How to do a Successful Fashion Show
- Written by Alison Campbell
Promotion is vital to an apparel business. Here's how to get your corsets into the fashion world and show off your skills effectively on the catwalk or runway.
How to Do a Photoshoot
- Written by Charlotte Raine
British corsetmaker Charlotte Raine shares her experiences of obtaining photography for her business - obstacles overcome, and lessons learned.
Creating a Line Sheet
- Written by Marianne Faulkner
Marianne explains line sheets, the collective representations of your styles, which are used to help you develop, manage, and sell your line.
Costing for Corsetry
- Written by Marianne Faulkner
Marianne discusses the hard numbers of how to work out the actual cost for a given corset (or any garment).
Networking and Competitor Analysis
- Written by Marianne Faulkner
Marianne discusses strategies for using social media and local events to stay informed about and connected to not only your customer base, but also your peers.
Preparing for Business, Part 3
- Written by Jenni Hampshire
Daydreaming about the future to help make decisions today. "What am I going to sell?" can refine your practice, enhancing your chances of success.
