- Written by Jenni Hampshire
Is it worth spending money on a professional photo shoot? What are the possibilities and pitfalls? Jenni tells us how to do it and what to look out for.
I think you have to consider the purpose of a photo: a website landing page is likely to be more 'dreamy' and include more atmospheric elements than a catalogue page detailing and selling one particular corset.
Personally I would not spend hundreds for a corset on the basis of figs 4 (right), 6, 9, 10 etc. because the corset is either obscured or too small. Figure 12 & the corset is gorgeous, but I need the caption to know about the materials because I can't see them. A close-up or two - as well - would show this.
In planning your shots therefore, you may want to include 'space' in a photo where text or close-ups will be superimposed on the finished page.
Think what message it sends if you are selling made-to-measure corsets but the corset does not fit your model. The prospective customer is not to know this is due to a stock corset being reused rather than your poor fitting skills.
I think side views can work if you have bold bust and skirt lines, good shapes to show off.
Personally I'd like to see more curvy models, coloured girls and women 'of a certain age' featured, but this will obviously depend on your branding.
You're very welcome MollyAnna, I hope your own shoots go brilliantly :-)
David, some lovely additional points there, thank you. Re: issues such as seeing close-up details, professional shoots always yield high res files which can be cropped to provide those views. Re: the choice between catalogue/editorial and so on, you're correct in that it's a question of using styles, layouts, etc. that are appropriate to the end use of the image :-)
I do think recent publicity has lead to a demonisation of Photoshop. Yes, it's been over-used, badly-used, abused in fact. But re-touching by whichever means is available at the time is as old as photography, so long as it isn't used to outright lie it's a useful, even necessary tool.
The stays that were used in the same shoot as the grey one kept slipping off the models shoulder due to a slight assymetry, and as they weren't made for her I couldn't adjust them, if I'd had tape I would've stuck it down but couldn't. The image I liked had the slipped strap, but with photoshop I was able to put it back on her shoulder. You can't tell, and of course if it was made for her (or a client) it wouldn't have slipped. At these times Photoshop is no different to bulldog clips, pins or tape - or a make-up artist's brush. It's just another tool, and like any tool it has to be used wisely.
Oh, and the emergency bust padding on that grey one... Sainsbury's carrier bags! They things you have to do in a push! (it was a short notice shoot for the make-up artist)
Excellent article Jenni :)
I really like this article.
I think a photo should have a certain feel to it. A potential customer must feel the feeling you want to have your creations bring across.
If they get curious about the products, they can contact the designer and always ask for options, close-ups and details about the corsets.
Very interesting !
Thank you for the MAC cosmetics face chart ! I didn't know that.
Styling is very important, as it will give a whole outfit in which the corset is a central part. But it can also give your customer a single idea if how to wear this corset, and sometimes, it might be a drawback more than a help. When I have the opportunity to do so, I like having a corset modelled twice, with 2 different teams, to show how versatile a corset can be.
Just reading back through old articles and I wanted to pick up on a point of David's re space for text etc on editorial images (look book types shots obviously offer no problems).
*puts old press graphic artist hat on* Really that is the job of the graphic designer/layout artist/sub-editor who's handling the image on the page. If given a choice of image they'll choose the one that lends itself to the use. Or, they'll cut down the text to suit. If an image is too busy but text has to be overlaid then they might slightly darken or lighten an area using photoshop. Semi-transparent boxes or opaque panels can be used and so on. It really isn't something to worry about unduly during a shoot as it's impossible to allow for all end uses. Besides a photographers provision for space may not work with the designed page layout. Better to take the best shot and let the graphic designer worry about that when it comes to it.
I really enjoyed this article-how strange I read it only yesterday! And I can tell that the "TF..." option has worked for me really well so far. However you need to be really careful here - sometimes when you send the corset and do not participate in the photoshoot the model may put it on upside down... (yes, that happened to my red corded corset)! then the photos, although lovely, serve for nothing. There is one more (apart from financial) positive side of the "tf..." - everyone tags the photos used on-line! So you get wider audience!