Your brand is your mark, something that makes your work recognisably yours. At its best, your work should subtly convey your mark with concision and clarity.
Practising making corsets in preparation for selling: what exactly should you practise, and what's the most effective way to use your time and resources?
Marianne helps guide us through the task of developing a ready-to-wear corset style, from design through to the final graded patterns.
Communicating your brand: more on getting your message across, for corsetmakers who want to earn their own money from their work.
Many corsetmakers accept long distance orders. Is it a good idea? Jenni explores the benefits and pitfalls, and offers tips and advice.
"Sell only the particular skills that you have already practiced. Practice only the skills that you hope to sell." Jenni helps you move toward professional status.
Joëlle of Atelier Sylphe isn't an easy corsetiere to categorize; blending historical corsets with modern styling, and mixing with a touch of whimsy.
Daydreaming about the future to help make decisions today. "What am I going to sell?" can refine your practice, enhancing your chances of success.
Marianne discusses the hard numbers of how to work out the actual cost for a given corset (or any garment).
Jenni continues on silhouette and fitting a house style on different body shapes, plus its relationship to your corsetry business and brand identity as a whole.
Alison gives us some tips and pointers on how to create an effective and long-lasting logo when starting, marketing and promoting a corsetry business.
Professional corsetmaker Charlotte Raine tells us how she got started, how her business works and about working with the Jane Austen Centre.
Marianne explains line sheets, the collective representations of your styles, which are used to help you develop, manage, and sell your line.
Alison explores the stationery, business cards and print advertising that you need to run a successful business, and how to prepare artwork for these.
Sannie discusses issues that are not always talked about by professional corsetiers: making a living from corsetry and knowing when to close your business.
What are the correct tools for corsetry, when some swear by tools that others avoid? I'll share what's in my toolbox, what has been relegated to the scrapheap, and why.
We talk to Kate Mior of Totally Waisted Corsets about how she juggles a business in corsetry with a career as an international street performer!
Laura shares her step by step corset construction worksheets for making a two layer corset with and without a waist tape. Never miss a step again!
Marianne shows you how to produce flats - the clean, professional line drawings that show important construction details for each of your designs.
Learning 'on the job' is a great way to pick up skills. Rosie explains the ‘why, when and how’ of securing a corsetry internship, including her own personal 'how-to' guide.