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Foundations Revealed

The Corsetmaker's Companion

Business
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Tag: Business Ordering

Networking and Competitor Analysis

Networking and Competitor Analysis

Marianne discusses strategies for using social media and local events to stay informed about and connected to not only your customer base, but also your peers.

Costing for Corsetry

Costing for Corsetry

Marianne discusses the hard numbers of how to work out the actual cost for a given corset (or any garment).

Assembling a Portfolio

Assembling a Portfolio

Marianne walks us through the steps of setting up a thorough and professional-looking portfolio, a must-have for any creative professional.

How to Do a Photoshoot

How to Do a Photoshoot

British corsetmaker Charlotte Raine shares her experiences of obtaining photography for her business - obstacles overcome, and lessons learned.

How to do a Successful Fashion Show

How to do a Successful Fashion Show

Promotion is vital to an apparel business. Here's how to get your corsets into the fashion world and show off your skills effectively on the catwalk or runway.

Towards a Distinctive House Style: 2

Towards a Distinctive House Style: 2

Jenni continues on silhouette and fitting a house style on different body shapes, plus its relationship to your corsetry business and brand identity as a whole.

Creating a Line Sheet

Creating a Line Sheet

Marianne explains line sheets, the collective representations of your styles, which are used to help you develop, manage, and sell your line.

Case Study: Joëlle of Atelier Sylphe

Case Study: Joëlle of Atelier Sylphe

Joëlle of Atelier Sylphe isn't an easy corsetiere to categorize; blending historical corsets with modern styling, and mixing with a touch of whimsy.

Preparing for Business, Part 3

Preparing for Business, Part 3

Daydreaming about the future to help make decisions today.  "What am I going to sell?" can refine your practice, enhancing your chances of success.

Case Study: Charlotte Raine

Case Study: Charlotte Raine

Professional corsetmaker Charlotte Raine tells us how she got started, how her business works and about working with the Jane Austen Centre.

Preparing for Business, Part 2

Preparing for Business, Part 2

"Sell only the particular skills that you have already practiced. Practice only the skills that you hope to sell." Jenni helps you move toward professional status.

The Corset Maker's Tools

The Corset Maker's Tools

What are the correct tools for corsetry, when some swear by tools that others avoid? I'll share what's in my toolbox, what has been relegated to the scrapheap, and why.

Case Study: Kate Mior

Case Study: Kate Mior

We talk to Kate Mior of Totally Waisted Corsets about how she juggles a business in corsetry with a career as an international street performer!

Step-by-Step Worksheets

Step-by-Step Worksheets

Laura shares her step by step corset construction worksheets for making a two layer corset with and without a waist tape. Never miss a step again!

Advanced Flats for Corsetieres

Advanced Flats for Corsetieres

More on technical fashion drawings known as "flats". You'll learn how to take your corset illustrations to the next level, with Marianne's three keys to beautiful flats.

Preparing for Business, Part 1

Preparing for Business, Part 1

Practising making corsets in preparation for selling: what exactly should you practise, and what's the most effective way to use your time and resources?

Royal Worcester Corset Company

Royal Worcester Corset Company

We glance briefly this month at the historic makers of Bon Ton, Royal Worcester and Adjusto models: patents, corsets and where you can learn more about the company.

Letters, Questions, Advice: May '10

Letters, Questions, Advice: May '10

Help in creating a corset pattern for an asymmetrical figure; advice on dealing with models, corsets and photoshoots; and how to clean everyday corsets.

Drawing Flats for Corsetieres

Drawing Flats for Corsetieres

Marianne shows you how to produce flats - the clean, professional line drawings that show important construction details for each of your designs.

Long Distance Corsetry

Long Distance Corsetry

Many corsetmakers accept long distance orders. Is it a good idea? Jenni explores the benefits and pitfalls, and offers tips and advice.

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